How To Build Up Recurring Income Streams Through Affiliate Marketing.

By Nicole Dean

My coaching clients know that I am wicked dedicated to helping them develop recurring income that they can count on from month to month so there is NO feast and famine (only feast!).

There are several ways they can accomplish this (which I’ll get into a bit) but my #1 and #2 “let’s do this” goals for them are to:

1. Earn enough to pay for their coaching. Because why not, right? I don’t want them in a financial pinch while we’re making progress.

2. Earn enough additional recurring income to pay for their business and base personal expenses each month. (Mortgage, car payment, utilities, etc.) I find it’s much easier to be creative when I’m not worried about if I can pay my bills to survive. (You think?!)

After that, it’s just fun to grow for the extra play money for travel, investing, etc. (I put several thousand each month into my SEP automatically – mostly from recurring income. I use this service to make it easy.)

So, HOW do you earn recurring income?

There are a bunch of ways but I’m going to focus on one today (one of my favorites). If you guys like this, I may get into a few more.

Promote Awesome (Recurring) Stuff as an Affiliate.

One of my favorite ways to grow recurring income streams is to find a awesome product or software that’s a recurring program – and see if it has a great recurring affiliate program.

In fact, I’m still getting monthly payments from two launches that I promoted back in 2005. Yes, you read that right. 13 years later, and money is still coming in. (To be 100% honest, it’s not as much as when I first promoted, but it is still coming in.)

No matter what niche you are in, there are membership site owners who need members.

If they’re smart (and a lot of them aren’t.. but I’ll save that rant for another day), they’ll offer a generous affiliate program that is recurring as long as the person who you referred remains a paying member.

They key notes to take from that part above is that:

The product or software should be something REALLY good.
It should be related to what your audience wants to hear about from you. (For instance, if I found a great program for a “Toupee of the Month” club, I would not promote it to my lists. You guys signed up to hear about leveraging your business and life – not for toupee resources.)
The owners / people in charge should offer an affiliate program that pays you recurring for people who you send their way.
The people who sign up through your link should be happy and want to stay!

Example 1: Software for Business

We all need and love software. Why do you think I keep telling you about my “Tools I Use to Run My Business” page? Because so many of the things I use and recommend are services that also happen to have recurring affiliate programs.

For instance, these all are recurring:

ConvertKit – I recently left the service I used since 2005 to manage all my newsletters, ecourses, and ezines. (If you get any emails from me, they now come through this safe list managing service.) They are marketing-friendly, easy to use, and I’m getting a lot of flexibility that I’ve always wanted.
Thrive Leads – I used to get really frustrated if I wanted to put an optin for in the middle of a blog post. Or I’d see all these other site with cool drop downs with freebies to get people to optin. Thrive Leads is how a lot of them are doing it. PLUS split testing is built in. (I use this WITH ConvertKit, rather than using the forms ConvertKit provides.) We just moved to Thrive Leads.
LeadPages – I love Leadpages. Honestly, though, for the cost and flexibility, look at Thrive instead. You get a lot more for less cost, with tons of added flexibility.
I recommend them because I use them myself.

Example 2: Cindy Bidar, Training Membership Site

My coaching client, Cindy Bidar, has been having GREAT success selling her marketing checklists and social media checklists.

People kinda love them. She had her highest month ever in August, but had a desire for a more steady income stream.

So, we brainstormed and decided to enhance her checklists concept into a monthly program.

She came up with something really special.

It comes with:

  • Training – a video training session covering a topic about marketing your business
  • Checklists – step-by-step checklists to make sure you don’t miss a step or get overwhelmed.
  • Templates – emails, pages, scripts, that you might need to do the monthly task.
  • A FB group where Cindy is personally actively answering questions.

You can check it out here.

You can BET I started promoting it the day it was ready.

Why? Because first of all, it’s Cindy, so it’ll be FREAKING awesome. I love her. I trust her. I value her knowledge. So, of course, I want to bring her in front of my audience.

Remember Rule #1? The product must be QUALITY before you promote it. 🙂

But also, because of what I just told you about. RECURRING INCOME for me!

Think about it. It’s $27/month, so that’s $13.50/month PER PERSON who signs up coming to me.

While $13.50/month may not sound like a lot, if I send her 100 members, that’s $1350/month of PURE profit for me.

Again, that may not sound like a ton of money in the scope of things, but that’s an extra $16,200 a year.

Just by telling my audience about something freaking awesome!

If you reach people who are interested in business, I highly suggest you sign up for Cindy’s affiliate program and start promoting her checklists which lead to the recurring program. 🙂

You may be shaking your head wondering why I would be telling you to sign up for an affiliate program that I’m promoting? Why would I want more affiliates (competition) selling the same thing I am?

I’ll tell you about that another day. It’s another form of passive and recurring income that brings in moola every day for me. Go sign up and we can both promote and profit.

Example #3: Coach Glue – Done-for-You Content

Of course, I would be totally silly if I didn’t tell you that my site, has several awesome recurring programs AND we have, if I can be totally honest, one of the best affiliate programs around.

If you have an established business with an audience, and a list, check it out here.

We have tons of free promo content that you can use to promote and you’ll get updates from me about all new programs. We love paying our affiliates. 🙂

Having an income base that I can count on has saved my sanity in so many ways.

When I’ve been sick and can’t work, I can stay in bed.

When I’ve struggled with depression, I could focus on self care.

While I’ve dealt with hurricanes, floods, and tornadoes, (yes, all three) – I can deal with the problem at hand.

And I KNOW that I have money coming in. Can I just check out, go to Italy for 5 years and never open my computer again? No. My income would drop.

But… it would take a while. 🙂

How to Monitor Multiple Social Media Metrics


  • August 8, 2016


social media toolsDo you manage multiple social media profiles for your business?

Looking for an easier way to keep an eye on key social media metrics?

Setting up a customized dashboard lets you monitor and report on the performance of your social media platforms in one convenient place.

In this article, you’ll discover how to set up a dashboard to track key social media metrics for your business.

social media metric dashboard tools and set up

Discover how to use a dashboard to monitor multiple social media metrics.

#1: Choose a Dashboard Tool

There are a number of dashboard tools available. To select the right one for your business, you’ll want to consider cost, make sure the tool integrates with the platforms you use, and explore the interface for ease of use.

Here are four for you to consider:


Dasheroo lets you create customized dashboards to view everything from Facebook and Twitter to Google Analytics and your email marketing metrics, all in one place. It integrates with more than 27 applications like Facebook, Twitter, Instagram, PayPal, SurveyMonkey, Google Analytics, and more.


Dasheroo connects you to your data, whether you’re a solopreneur or a large team.

If you’re on a large marketing team, your group can access the same dashboards and add comments and notes on different metrics you’re viewing. It’s a great way to improve team collaboration.


Collaborate with team members using comments on the data.

With Dasheroo’s free plan, you can monitor up to 12 metrics (also known as insights). One of the cool things about Dasheroo is the ability to monitor individual insights. You can also use any of the tool’s popular templates or data mashups to compare channels.

If you want more dashboards and insights, upgrade to a paid plan starting at $19 per month.


Cyfe goes beyond social media to connect all of your marketing channels in one robust platform. Cyfe lets you use pre-built widgets for advertising, blogging, email, social media, SEO, and more. It natively integrates with 68 applications.


Cyfe connects with dozens of applications to give you a well-rounded view of your data.

Cyfe’s free plan includes up to five widgets. It’s perfect for individuals or small businesses that need to track only basic analytics. There’s also a premium version that gives you access to unlimited widgets starting at $19 per month.


With Klipfolio you get real-time access to your business metrics and analytics and can connect to all of the services you use every day. Starting at $24 per month for up to five users, it’s a great option for small- to medium-sized businesses.


Klipfolio allows you to access more advanced data sources.

Raven Tools

A great option for small- to medium-sized businesses, Raven Tools lets teams collaborate seamlessly on SEO, social, PPC, and content marketing campaigns all in one place. Reporting is easy and automated. With prices starting at $99 per month, it’s an affordable and effective option for campaign managing and reporting.

raven tools

Raven Tools offers more than a dashboard; you’ll get SEO scores, problem areas, and more.

#2: Tie in Facebook Metrics

With Facebook, monitor your page impressions, fan count, new fans, and overall clicks, shares, likes, and comments. Also look at your average daily engagement rate and your most engaging posts.

Add these Facebook insights to your dashboard: overview, engagement rate, and highest engagement. Here’s an example of what your Facebook dashboard might look like:

facebook dashboard

Focus your Facebook dashboard on engagement to find out what content is working.

#3: Include Twitter Metrics

If you’re using Twitter, be sure to monitor your total number of followers, following, and tweets. Also track your average daily retweets, replies, mentions, and likes, and your most engaging tweets.

Add these Twitter insights to your dashboard: overview, engagement, and highest engagement. Here’s an example of what your Twitter dashboard might look like:

twitter dashboard

Look at the engagement level for your Twitter content using this type of dashboard.

#4: Set Up Pinterest Metrics

For Pinterest performance, you’ll want to monitor engagement rate by board, best-performing pins, and overall engagement rate. Also track total repins, likes, and comments, and the total number of followers, boards, pins, repins, likes, and comments.

Add these Pinterest insights to your dashboard: overview, engagement, engagement rate, best-performing pins, and engagement rate by board. Here’s an example of what your Pinterest dashboard might look like:

pinterest dashboard

Focus your Pinterest dashboard on the performance of your pins and boards.

#5: Connect Instagram Metrics

For Instagram performance, monitor your total number of followers, following, and posts. Also track your total number of likes and comments, most engaging grams, and (potentially) your most engaging hashtags.

Add these Instagram insights to your dashboard: overview, engagement, highest engagement, and hashtag leaderboard. Here’s an example of what your Instagram dashboard might look like:

instagram dashboard

Monitor the engagement of your Instagram content and your top hashtags.

#6: Incorporate LinkedIn Metrics

For LinkedIn performance, keep these metrics on your radar: your overall engagement rate, most engaging posts, and total likes, comments, shares, and clicks.

Add these LinkedIn insights to your dashboard: total followers, engagement, engagement rate, and updates with the highest engagement. Here’s an example of what your LinkedIn dashboard might look like:

linkedin dashboard

Keep tabs on the performance of your LinkedIn content with this dashboard.

#7: Integrate Google Analytics

With Google Analytics, keep an eye on your total sessions, top pages by sessions, top sources by medium, and top referrers. If you’re more advanced and have set up goals within Google Analytics, track goal performance as well.

Add these Google Analytics insights to your dashboard: total sessions, top sources by medium, top pages, all traffic, goals comparison, and goal performance. Here’s an example of what your Google Analytics dashboard might look like:

google analytics dashboard

Monitor the performance of all of your content by seeing how it’s impacting traffic to your website or blog.

#8: Integrate Email Marketing Metrics

If you’re measuring your email marketing performance, keep an eye on your email open and click rates, as well as the health of your email list(s).

Add these email marketing insights to your dashboard: engagement (last 30 emails), engagement by list, list health, and health by list. Here’s an example of what your email marketing dashboard might look like:

email dashboard

Get a quick look at your email performance to see what content is engaging your subscribers.


Dashboards come in many shapes and sizes, which makes them perfect for marketers under time pressure who need to manage multiple accounts. Plus, dashboards are a great way to keep a finger on the pulse of your marketing channels.

Whether you’re working alone or as part of a larger marketing team, dashboards help you get more done and improve your marketing efforts. It’s all about finding the right tool for the job.