How to Monitor Multiple Social Media Metrics


  • August 8, 2016


social media toolsDo you manage multiple social media profiles for your business?

Looking for an easier way to keep an eye on key social media metrics?

Setting up a customized dashboard lets you monitor and report on the performance of your social media platforms in one convenient place.

In this article, you’ll discover how to set up a dashboard to track key social media metrics for your business.

social media metric dashboard tools and set up

Discover how to use a dashboard to monitor multiple social media metrics.

#1: Choose a Dashboard Tool

There are a number of dashboard tools available. To select the right one for your business, you’ll want to consider cost, make sure the tool integrates with the platforms you use, and explore the interface for ease of use.

Here are four for you to consider:


Dasheroo lets you create customized dashboards to view everything from Facebook and Twitter to Google Analytics and your email marketing metrics, all in one place. It integrates with more than 27 applications like Facebook, Twitter, Instagram, PayPal, SurveyMonkey, Google Analytics, and more.


Dasheroo connects you to your data, whether you’re a solopreneur or a large team.

If you’re on a large marketing team, your group can access the same dashboards and add comments and notes on different metrics you’re viewing. It’s a great way to improve team collaboration.


Collaborate with team members using comments on the data.

With Dasheroo’s free plan, you can monitor up to 12 metrics (also known as insights). One of the cool things about Dasheroo is the ability to monitor individual insights. You can also use any of the tool’s popular templates or data mashups to compare channels.

If you want more dashboards and insights, upgrade to a paid plan starting at $19 per month.


Cyfe goes beyond social media to connect all of your marketing channels in one robust platform. Cyfe lets you use pre-built widgets for advertising, blogging, email, social media, SEO, and more. It natively integrates with 68 applications.


Cyfe connects with dozens of applications to give you a well-rounded view of your data.

Cyfe’s free plan includes up to five widgets. It’s perfect for individuals or small businesses that need to track only basic analytics. There’s also a premium version that gives you access to unlimited widgets starting at $19 per month.


With Klipfolio you get real-time access to your business metrics and analytics and can connect to all of the services you use every day. Starting at $24 per month for up to five users, it’s a great option for small- to medium-sized businesses.


Klipfolio allows you to access more advanced data sources.

Raven Tools

A great option for small- to medium-sized businesses, Raven Tools lets teams collaborate seamlessly on SEO, social, PPC, and content marketing campaigns all in one place. Reporting is easy and automated. With prices starting at $99 per month, it’s an affordable and effective option for campaign managing and reporting.

raven tools

Raven Tools offers more than a dashboard; you’ll get SEO scores, problem areas, and more.

#2: Tie in Facebook Metrics

With Facebook, monitor your page impressions, fan count, new fans, and overall clicks, shares, likes, and comments. Also look at your average daily engagement rate and your most engaging posts.

Add these Facebook insights to your dashboard: overview, engagement rate, and highest engagement. Here’s an example of what your Facebook dashboard might look like:

facebook dashboard

Focus your Facebook dashboard on engagement to find out what content is working.

#3: Include Twitter Metrics

If you’re using Twitter, be sure to monitor your total number of followers, following, and tweets. Also track your average daily retweets, replies, mentions, and likes, and your most engaging tweets.

Add these Twitter insights to your dashboard: overview, engagement, and highest engagement. Here’s an example of what your Twitter dashboard might look like:

twitter dashboard

Look at the engagement level for your Twitter content using this type of dashboard.

#4: Set Up Pinterest Metrics

For Pinterest performance, you’ll want to monitor engagement rate by board, best-performing pins, and overall engagement rate. Also track total repins, likes, and comments, and the total number of followers, boards, pins, repins, likes, and comments.

Add these Pinterest insights to your dashboard: overview, engagement, engagement rate, best-performing pins, and engagement rate by board. Here’s an example of what your Pinterest dashboard might look like:

pinterest dashboard

Focus your Pinterest dashboard on the performance of your pins and boards.

#5: Connect Instagram Metrics

For Instagram performance, monitor your total number of followers, following, and posts. Also track your total number of likes and comments, most engaging grams, and (potentially) your most engaging hashtags.

Add these Instagram insights to your dashboard: overview, engagement, highest engagement, and hashtag leaderboard. Here’s an example of what your Instagram dashboard might look like:

instagram dashboard

Monitor the engagement of your Instagram content and your top hashtags.

#6: Incorporate LinkedIn Metrics

For LinkedIn performance, keep these metrics on your radar: your overall engagement rate, most engaging posts, and total likes, comments, shares, and clicks.

Add these LinkedIn insights to your dashboard: total followers, engagement, engagement rate, and updates with the highest engagement. Here’s an example of what your LinkedIn dashboard might look like:

linkedin dashboard

Keep tabs on the performance of your LinkedIn content with this dashboard.

#7: Integrate Google Analytics

With Google Analytics, keep an eye on your total sessions, top pages by sessions, top sources by medium, and top referrers. If you’re more advanced and have set up goals within Google Analytics, track goal performance as well.

Add these Google Analytics insights to your dashboard: total sessions, top sources by medium, top pages, all traffic, goals comparison, and goal performance. Here’s an example of what your Google Analytics dashboard might look like:

google analytics dashboard

Monitor the performance of all of your content by seeing how it’s impacting traffic to your website or blog.

#8: Integrate Email Marketing Metrics

If you’re measuring your email marketing performance, keep an eye on your email open and click rates, as well as the health of your email list(s).

Add these email marketing insights to your dashboard: engagement (last 30 emails), engagement by list, list health, and health by list. Here’s an example of what your email marketing dashboard might look like:

email dashboard

Get a quick look at your email performance to see what content is engaging your subscribers.


Dashboards come in many shapes and sizes, which makes them perfect for marketers under time pressure who need to manage multiple accounts. Plus, dashboards are a great way to keep a finger on the pulse of your marketing channels.

Whether you’re working alone or as part of a larger marketing team, dashboards help you get more done and improve your marketing efforts. It’s all about finding the right tool for the job.

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